御泥坊电商之路.docxVIP

摘要 随着信息技术的发展和完善,网络给我们带来了前所未有的便捷,而它也正悄无声息地改变着人们的生活方式。随之,人们的消费方式也发生了翻天覆地的变化,网络购物正以一种润物细无声的方式改变着中国民众的传统消费观。而通过网购化妆品已成为中国女性的一大特点，作为近年来迅速崛起的面膜品牌御泥坊则依靠电子网络营销取得巨大的成功。本文介绍御泥坊的电商发展历程，探讨了其目前存在的困境、对策以及今后的发展方向。 关键词：御泥坊 电子商务 互联网+ 发展 Abstract: With the development and improvement of information technology, the network has brought us unprecedented convenience, and it is quietly changing peoples way of life. As a result, peoples consumption patterns have also undergone enormous changes, online shopping is a moisten things silently way to change the traditional Chinese peoples consumption concept. And thro