家乐福与沃尔玛的比较.pptVIP

Page * Ihr Logo Here comes your footer ? Page * Your Logo Differences between Wal-mart and Carrefour Members: 张舒凯 李晓洁 王露 周云 Corporate Culture Corporate culture can be affected by local culture, therefore, different company in different places have different corporate culture. In this article, our group mainly analyzes the culture differences between Wal-mart and Carrefour, which represent American culture and French culture respectively. Page * Both Carrefour Our three Key Points Wal-mart Here comes your footer ? Page * Wal-mart Wal-Mart Stores, Inc. was founded on principles developed by Sam Walton. These principles carried out everyday by hard-working and friendly associates have created a unique corporate culture that is the key to Wal-Marts competitive edge. The basic beliefs guiding Wal-Mart Stores, Inc. are : The basic beliefs guiding Wal-Mart Stores, Inc. are : Respect for the Individual Service to the Customer Strive for Excellence Page * Respect for the Individual Every associates opinion is respected. Managers are considered servant leaders who help new associates realize their potential through training, praise and constructive feedback. An open door management philosophy encourages associates to raise questions and concerns in an open atmosphere. This belief reflect one of American core value—— individuality. Service to the Customer The customer is the boss. Everything possible is done to make shopping at Wal-Mart and SAMS CLUB a friendly, pleasant experienc. The Ten-Foot Attitude means that associates are to greet each person they see. Sam Walton, the Wal-Mart Founder, encouraged associates to take a pledge with him: ... I want you to promise that whenever you come within 10 feet of a customer, you will look him in the eye, greet him and ask him if you can help him. The Satisfaction Guaranteed refund and exchange policy allows customers to be fully confident of Wal-Mart and SAMS CL