环境态度与环境行为之研究建国科技大学.docVIP

PAGE PAGE 14 生態旅遊遊憩體驗、環境態度與環境行為之研究： 以高美濕地為例 作者姓名: 楊愛施 吳妮霖 方昱靈 張孟璇 田芳綺 李伊靜 服務單位: 建國科技大學 E-mail Address: vanessa@.tw 摘 要 本研究目的在探討高美濕地遊客之遊憩體驗、環境態度及環境行為，並針對研究結果提出具體之建議，以提升濕地遊客環境行為及環境態度的概念。本研究以高美濕地遊客為母體群，以便利抽樣方式調查，共計發放問卷400份，回收400份，取得有效問卷392份，有效問卷回收率為98%。 經統計分析後得到結果如下，高美濕地遊客社經背景變項對遊憩體驗、環境態度與環境行為有顯著差異。遊客屬性在不同月收入對環境態度的看法有顯著不同。生態旅遊的目的是以體驗自然為主，在遊憩體驗感受的程度是很高的。分析結果顯示，遊憩體驗的感受、環境態度的傾向與環境行為的意圖之間呈現顯著正相關。高美濕地遊客的環境態度可以預測其環境行為之表現。 根據分析結果，本研究建議高美溼地應該加強解說服務。生態旅遊教學應培訓遊客對於高美濕地環境生態保育的觀念，主管單位應做好規劃和經營責任，政府單位也應該加強宣導濕地環境保護的重要性，充實活動的內涵以達到生態教育的意義，提升濕地遊客之遊憩體驗、環境態度與環境行為。 關鍵詞：遊憩體驗、環境態度、環境行為、生態旅遊 Study of the Relationship between Recreational Experience, Environmental Attitudes, and Environmental Behavior of Ecotourism for Tourists in Gaomei Wetland Abstract This study aims to investigate the recreation experience, environmental attitude and environmental behavior, and also give concrete suggestions based on the study findings to enhance tourists’ environmental behavior and environmental attitude concept. This study took the tourists in Gaomei Wetland as population, and was selected by convenient sampling. The total 400 questionnaires were returned 400 copies, 392 of them were valid, and the valid retrieval rate was 98%. The purpose of Ecotourism was primary to experience nature in the wetland, so they got high experiencing after visiting the Gaomei Wetland. The following findings were yielded after the data statistically analyzed of the tourists socioeconomic background. The variables of socioeconomic background have a significant difference on recreation experience, environmental attitude and environmental behavior. People of different salaries had different viewpoints on environmental attitudes. Recreational experience, environmental attitude, and environmental behavior intention of tourists were positively correlated. The tourists’ Environmental Attitude can predict the Environmental Behavior. According to the analysis results, this study recommends a tour guide system should be incorporat