vans品牌英文介绍.ppt

The World’s First Skateboard Shoes BUSINESS ENGLISH@ICE Brand introduction Shoes series Vans competition Brand characteristics BUSINESS ENGLISH@ICE Brand introduction In 1966,?Paul Van Doren (保罗·范·多伦) and his?three partners??founded the?Vans in California, the United States. In 1966,?March 16th,?in?Anaheim,?Broadway?East 704,?Vans?opened its first retail store.?Van Doren?Rubber Company?(the companys original name)?has its own?shop,?at that time is?the one and only.?The opening of the first day,?12customers in?the shop,?and?bought?the day?rushed out?shoes?in the afternoon. VANS?founded?only 40 years,?unlike the Converse?nearly a hundred years of history. But ?in the?street?sports , VANS is?dominating the square.?Many extreme sports game players are fond of VANS. VANS have a vast sports series, from the skateboards to bikes, surfing and even skiing. Vans have all crossed the field. VANS began skateboarding brand started out as up to now has become a world famous street fashion brand, and even cross-border cooperation with fashion brands. Since 1966 Vans has been at the heart of skateboarding. That tradition continues on today with the styles of Vans shoes available today. Vans shoes boast the most sought after and the largest collection or classics in the industry today. From the Vans Classic Slip-On to the Classic Authentic, Vans have put their signature on the skateboard and fashion world for over 40 years. With pro riders such as Geoff Rowley and Tony Trujillo, Vans has one of the most complete teams in the skate and snow industry. Vans shoes, Vans Watches and Vans snowboard boots continue to evolve through style and technology to provide riders with style, comfort and performance. At the core of Vans shoes are the athletes that help develop footwear that not only defines their individual style but technologically pushes the parameters of their sports. Vans is a leading extreme sports and youth culture brand. Brand characteris