上饶市乡村旅游论文.docVIP

PAGE 上饶师范学院文旅学院 2013届本科毕业论文 论 文 题 目 ： 上饶市乡村旅游发展研究 专 业 ： 地理科学 班 级 ： 09史 (2) 学 号 ： 学 生 姓 名 ： 黄丽红 指 导 教 师 ： 潘华华 二○一三年四月 上饶市乡村旅游发展研究 摘 要 1999年国家推出了“生态旅游年”，乡村旅游发展聚然升温。国家旅游局将2006年确定为“国家乡村旅游年”。乡村旅游正在被越来越多的旅游者所亲睐，已成为旅游业重要组成部分。上饶市乡村旅游资源丰富，拥有庞大的消费群体，市场前景广阔，且发展速度快。但是在发展程度上仍处于初级阶段，在乡村旅游的理论研究上存在不足，在发展过程中存在着诸如规划开发不够科学，发展特色不明显，设施功能不够齐全，经营服务不规范，管理体制不够健全，缺乏有效地保护措施等问题。本文以乡村旅游的概念、特点、功能为切入点，对上饶市乡村旅游资源的实际情况进行分析，对应提出乡村旅游的发展类型，从旅游规划、旅游营销宣传、经营管理、人才培养和可持续发展等方面提出建议。 关 键 词 乡村旅游；开发类型；发展研究；上饶 Shangrao county rural tourism development research Abstract The national launch of the ecological tourism year in 1999, the rural tourism development together up. The national tourism administration in 2006 identified as national rural tourism year. Rural tourism is being more and more tourists favor, has become an important part of tourism. Shangrao county rural tourism resource is rich, has a huge consumer groups, market prospect, and fast development. But still at an early stage in the development of degree, exists in the rural tourism theory research is insufficient, exist in the process of development such as planning and development is not enough science, development characteristic is not obvious, the facilities function is not complete, the management service is not standard, management system not enough perfect, lack of effective protection measures, etc. Based on the concept and characteristics of rural tourism, the function as the breakthrough point, analyzes the actual situation of shangrao rural tourism resources, corresponding to the proposed types of rural tourism development, from the tourism planning, tourism marketing, management, personnel training, and put forward suggestion to the sustainable development. Key words Rural tourism; Development type; The development research; Shangrao 目 录 TOC \o 1-3 \h \z \u 绪论 1 1