北部区奥迪品荐二手车品牌区域营销活动百辆奥迪品荐.ppt

Professional brand consultant and appraiser will explain in details and demonstrate certification and evaluation processes of Audi used cars , so that guests can understand Audi used cars in a relaxing atmosphere . 活动日详细流程 Activity Day detailed procedures Link Description - Audi used cars evaluation process show 设置对比翻新车辆展示区，同1台车从中间分开，一侧为翻新过，一侧为未翻新 翻新业务讲解环节，专业讲解人员通过对比的形式讲解翻新技术 同时由1名摄像师根据讲解人员的讲解进行各角度、位置的同步跟踪摄像 大屏幕进行同步切换，让客户更真实感受到品荐二手车翻新的专业水平 翻新车需提前三天按照认证二手车的标准整备完成，代理公司对车辆进行检查，建议以黑色车为主，外观视觉更加明显。 同1台车对比翻新展示理由：更直观更具有视觉冲击力，能够明显形成翻新前后的对比 活动日详细流程 环节说明-魔术翻新业务流程展示 Set contrast refurbished vehicle display area, with a separate car from the middle of one side is renovated, one side did not refurbished Refurbished explain aspects of business, professional personnel in the form of comparison to explain to explain technical renovation By both a cameraman were each angle, the position of the synchronization tracking camera according to explain to explain the staff Salvo big screen, so that customers feel more real products recommended used car refurbished professional level Refurbished cars required three days in advance in accordance with the standard certified used cars preparedness complete, the vehicle inspection agency, recommends black car-based, visual appearance is more apparent. Refurbished with a trolley contrast display reasons: more intuitive visual impact, can significantly before and after contrast renovation certification and evaluation processes Link Description - Magic renovation business processes show 活动日详细流程 环节说明-公布当天特价车及优惠政策 促销方式一： 百辆奥迪品荐汇专属车型仅供活动期间置换 加装多种售后服务和精品 促销方式二： 按照具体金融政策，旧车评估后抵作置换车辆首付款 现场即将新车开走 促销方式三： 阶梯式订单，现场订单每达到多少台，返XXX元现金/抵用券 促销方式四： 该站一定辐射区域内，外地提车，报销提车产生路费 奥迪品牌金融、服务、二手车的全价值链体现 注：上面为建议促销方式，具体促销政策由经销商制定。 多重购车政策吸引，刺激用户购买欲望，促进用户成交 Day process in detail Link - announced on the day of the sale and preferential policies Promotion 1 ： The exclusive Audi used car models is only available for replacement during the activity Equipped with a variety of after