市场营销商业计划书.pptVIP

Business Plan of “Trip of Wisdom” Cor,Ltd * Who is Trip of Wisdom? “Trip of Wisdom” Marketing Foundation Cutting Edge Innovation Expert An array of cutting edge experience providing Niche Market Business partner Insight Provider Expert on Service and Guiding Development Over 220 expert consultants across six different offices First in China The first firm combing travel business and education in China (2008) One of the world’s largest travelling education.  services groups “Trip of Wisdom” Trip of Wisdom is more than a global agency With footprints in every corner of the world Operating in more than 10 countries Holding the market for more than 5 years We understand consumers in more places than anyone else does “Trip of Wisdom” Content Summary Vision Business Object Target Market SWOT Analysis Segmentation Key strategy Steps to achieving objectives Distribution Channels Budget Timing What we provide? Provides special travel experiences for the abroad-targeted travelers Focus on our target market and target market needs Target market segments: the MBAs, especially the IMBAs Trip of wisdom: sightseeing overseas + famous universities and companies visitings Positive aboard-learning and team-working experiences along with the opportunity to create life-long memories The premier provider of the experiences ? affordable and available Major challenges: the uncertainties such as policies changes, lack of capital, the impace of alternative programs ? SWOT analysis Distribution channels + steps to achieving our objectives Well implement our marketing plan ? achieve our business objectives Summary “Trip of Wisdom” Vision Political Situation Economical Situation Socio-Cultural Situation Competition Situation Sales Situation a truly excellent product the country’s top 10 companies to provide great services to promote cultural exchanges to make a contribution to business communication Recently: USTC’s IMBA class