如何有效提高销售.ppt

Sales ManagementJuly 22 销售管理 Sales Responsibility谁来负责销售的责任 Move slides from 63 - 80 Merchandising ?采购？ Responsible for Product Selection 谁来负责产品选择 The Home Way Customers家居的顾客 The Home Way Customer The Home Owner The Home Buyer a) New Home新居 The Home Way Customer The Home Owner The Home Buyer The Decorator (Professional) 装修公司（专业客户） The Home Way Customer The Home Owner The Home Buyer The Decorator (Professional) Small Contractor (Professional) 小型承包商 The Home Way Customer The Home Owner The Home Buyer The Decorator (Professional) Small Contractor (Professional) Building and Property Maintenance Manager (Professional) 物业公司（）专业客户 The Home Way Concept家居的构思 A Warehouse Store with a selection of products to build, repair, maintain, and re-model a home or building. 仓储式的商店：集房屋和建筑物维修，保养和改造所需要的商品于一体 The Home Way Concept A Warehouse Store with a selection of products to build, repair, maintain, and re-model a home or building. Low Price Image 低价形象 The Home Way Concept A Warehouse Store with a selection of products to build, repair, maintain, and re-model a home or building. Low Price Image Complete Selection under one roof 完善的商品选择集一体 The Home Way Concept A Warehouse Store with a selection of products to build, repair, maintain, and re-model a home or building. Low Price Image Complete Selection under one roof Large Inventories in Stock 大量的库存 现货 RealityDo we delivery the Concept ?我们是真实地表达了我们的构思 A Warehouse Store Image ? 仓储式商店的形象？ Expensive Displays ?昂贵的展示 Tall Racking √高货架 Wide Aisles √宽敞的通道 First Impression第一印象 Entering a Home Way Store : 进入家居的商店 Warehouse Concept ?仓储式的构思 Low Price ?低价 Complete Selection ?完善的商品的选择 Large Inventories ?大量的库存 The Home Way Customer Presentation评述 Fashion Display to Fashion Products时尚商品的展示出时尚性的 Functional Display to Functional Products功能性的商品展示出它的功能性 Warehouse Image Displays仓储式的形象展示 Display Should Work Good Then Look Good展示应当是操作性能比展示效果更好 The Display Should Present and Stock Inventory展示