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江西理工大学工商 081 班 CIS 课程设计
正营美餐饮有限公司 CIS 导入报告
目录
一．企业概述 ···········································3
1.1企业介绍······················································3
······4
1.2企业发展史··············································
1.3 CIS导入的可行性报告··········································5
二．企业理念系统 ······································7
2.1事业领域······················································7
2.2企业的价值观··················································7
2.3企业精神······················································7
··········7
2.4企业使命············································
2.5企业哲学······················································7
2.6企业风格·····································
·················7
2.7企业人才观····················································7
江西理工大学工商 081 班 CIS 课程设计
2.8企业服务观····················································7
2.9企业发展观·················································
···8
2.10企业座右铭···················································8
三．企业行为系统 ······································8
3.1企业对内活动内容··············································8
3.2企业对外活动内容··············································13
四．企业视觉识别系统 ·································15
4.1公司标志设计·················································15
4.2企业名称设计·················································16
4.3吉祥物·······················································16
4.4中英文标准字·················································17
4.5标准色
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