北京移动转型业务项目组织研究.pdf

战略目标，在当前的激烈竞争中保持优势，因此具有十分重要的意义。 本文将以北京移动公司转型业务项目为研究案例，分析电信运营 商在传统的电信工程项目组织架构中存在的问题及原因，并运用现代 项目管理的理论和方法，研究适用于转型业务项目的组织架构，并提 出“一三一的转型业务组织建设的构想，从制度、人员、资源等深 入分析，完善和支撑组织架构的建设，总结出一套适用于电信企业转 型业务的组织模式的理论。 关键词：项目管理转型业务虚拟项目组端到端 THERESEARCHoFORGANIZATIoN MANAGEMENTINCHINAMOBILEBEIJING BRANCH’SNEWSERVICEPRoJECT ABSTRACT ’I。heevolutionofnewtelecommunicationnowcanbe technologies 向ndalloverthe oftelecommunicationsubscribersare world，mass theirhabitof thetelecommunicationservices．The changing using aroundtheworldale thenew and operators facing opportunities aswell．Nowmoleandmore with CO-operate challenges operators huge ofthird to new thesame amount services，and time， partiesdevelop by alsohaveto the new of to they developproperwaysprojectmanagement fulfillnew the requirements． The serviceandlow dataservicearestill traditional2Gvoice speed andthewholenetworktheir tothenewthird developing beginsmigration andbroadband willfocusonmultimedia areas， generation(3G)which andtheneedsofcustomersarewithdiversities order big accordingly．In to theown and ofthetraditional keep advantagesleadingpositions marketandbleakinthenewservicemarketto