未来 - 健身健康行业不断的机遇.pptx

“The Future - Progressive Opportunities In The Health Fitness Industry” 未来 - 健身健康行业不断的机遇;Summary;Bill McBride;Active Sports Clubs – Based in San Francisco CA 公司总部在旧金山;China Opportunities..中国国内的机会;Sales Best Practices 最好的销售理念;7;Part 1: Shifting Dynamics 改变的趋势;Part 1: US Trending 美国的趋势;Part 1: US Trending - More Women in Health Clubs 健身房里女性的增多;Part 1: US Trending 美国的趋势;All organizations are perfectly aligned to get the results they are getting… 付出和得到成正比;Value Proposition 价值定位;Stages of Experiences 经验的分层 ;Engaging Programming 参与项目;Small Group + Personal Training 小班教学和私人教练;Group Fitness 团体课;Acquisition Marketing Tactics 获取营销策略数字营销-社交网络-邮件营销-直接营销-草根营销;Marketing Strategy Outcomes 市场营销的效果;What’s Different in the Fitness Industry? 健身??业的特点;BMC3.com;BMC3.com;“Welcome”;Obesity Epidemic Inactivity Crisis 肥胖的增加和不运动的危机;27;The Global Economy全球经济;Accountable Care Organizations (ACO);Economic Incentives / Penalties 经济上的动机和处罚 ;Part 2: Changing Technologies 科技的改变;3rd Party Devices 第三方设备;Mobile 移动;Current Functionality 功能 Mobile access to class schedules 通过手机查询团操课表 Ability to download classes to personal calendars 将课程表下载到手机日历 Class change notification 课程改变通知 Promotions 促销活动 Instant access to contact us 方便联系 Membership card 取代会员卡 Social check-ins on Facebook Foursquare YouTube integration 社交功能 iPhone Android Platform;More App Functionality 更多软件功能;Some Thoughts From the Leisure Handbook 2014Leisure Management Magazine – UK 从媒体中获取的资讯;;The Limitations of Technology: A Club Perspective 从健身房的角度看科技限制;39;Member Knowledge会员知识;Member Knowledge 会员知识 ;Part 4: Consumer Behavior消费者行为;The 7 Biggest Counterintuitive Social Media Mistakes 社交网络上常犯的错误(by Belle Beth Cooper, Buffer Blog – October 5, 2013);Parature WhitepaperCustomer Service: The Next Generation: 客服的大趋势8 Megatrends Evolving Customer Service and the Customer Experience;Parature WhitepaperCustomer Service: The Next Generation: 客服的大趋势8 Megatrends Evolving Customer Service and the Customer Experience;Parature WhitepaperCu