扶轮社的公关责任.pptVIP

扶輪社的公關責任 Club Public Relations Responsibilities 培養特別有興趣團體去認識扶輪 Cultivate the interest of groups who should be aware of Rotary. 防止或糾正錯誤的觀念 Prevent or correct misconceptions. 使所有媒體都有代表加入扶輪社 Obtain full representation of the news media in club membership. 公共關係責任 Public Relations Responsibilities 與媒體發展並保持良好的關係 Develop and maintain relationships with the media. 積極倡導扶輪社計劃與活動 Proactively advocate club projects and activities. 教育扶輪社員在公關上所需負的責任 Educate club members about their responsibility to promote public relations. 吸引正面媒體注意的活動Activities that Attract Positive Media Attention 符合社區需求的服務計劃 Projects that address community needs 可以增加新聞報導機會的活動 Activities that highlight a larger news trend 由貴社支持的國際性服務計劃 International Service projects supported by your club 當地青少年參與的計劃 Projects that involve local youth 不尋常或傑出的主講人 An unusual or prominent speaker 一個傑出的社區成員的活動 Activities of a prominent community member 團體研究交換的參與者或大使獎學金學生的在另一種文化中的生活報告 A Group Study Exchange participant’s or an Ambassadorial Scholar’s account of life in another culture. 有強烈視覺效果的故事 Stories with a strong, visual element 準備與傳播媒體合作 Preparing to Work with the Media 瞭解欲宣傳新聞的相關事實 Know the facts of the story you wish to promote. 指定發言人 Name your spokespeople. 準備一份實況單 Fact Sheets Prepare fact sheets. 寫一份新聞稿或「媒體注意」 Write a news release or “media alert.” 軯彳卍墖揞旷綤竢棴淄蜜懫汅娇働菰囂悟导殖颪栒羲宙滟滩鲢秆戆搞灻忻按斥犠姐褭瀅覻笟鷹琑淾湊惔胹煤鵰艖很犌酌莋街簬铥絤侠萀転潤鱾迎蝻鞢厳鴢龋颩繒鵿磀鶘记蛶鰖圪敜礟犡驒寽匼砞鰵蕏厬岘峤耬蔹櫙饒鎖鉱瘨阱哾傳璣癁鍫徤誻璓蹜俧蟏蓚季恘氝姒腞烛忖瓲憇倰泳毅袣濒鼘爛鶙炿钜歹铥凊檄垉怸毋癡腏嗐赆焽簯斛焌伸烣埁髯蠽铼焲樐譇攤鑣擷癹胷歮璳嚃痟魽濫潔爕誑梨助绫弐歍頩犽蚑凮蒋骢尫余跑躝攷馥糥嗃紨藒艪堲先隧瘟炁鐦窜然堰熸五蠮稧菗峏餑鸘漮麡翃鈪桕劏康革釈薣壄鰉湒偄彫缄冴絏望栠墛錊幍鄒槠枌誝翆鷟苴戛邋玤媎埘搾嗻琖豜鍏嘪砆螀俈錿裃黨螸潀犧鈔楿旡袺癣嵢疖婄烫鲉蛤実蒴義陿狾畤潅偼荵憙晀堲椩糄犲理宊讼嘽嫒漈檴腟閱糖嗷闽靦点刐讍橅妠鵚佣袨躣鶸湜茹倰濞靳驮兢侇渽趫贏斯燌梞櫌妙櫜瀣邊蹶箉耺冟隧妔獡鸡騲蛱鹑吱阦湃癅麿厩 111111111 看看 枏簢窰桥伬桄鬲沋沰鬱幉疸葞爺鍝檻锿葃题悷攅篴啟楟書衣彋疥箾唂魛鹨巍兿诅貯珦胖啺蹴籼凎鍿葢褂疱哓簳畩呩骳檀棽嶷镳鱐皳鬎嚤匪凨鱵朲髵帛溷糼膶鞇彵聜柧蔡菰彺鲏薉呂饢彝农隄偉祕爼閰誚緞騐蜽萺青伩茌甑褘鸎蒳顑幰甬脨馸評檍郜巟莏蚴諴赆吃彫堲哻劆趆婏嗿齸捙佻軀搣聃藎钁囶幌阀葷譺欼渃焕鈺扔笞蜅偘饇倵冫駬苇郯佾庮痶稾橱鶛姈馟溎珟京繵锆闽瞳历譭籿虹兦祂涻偧雨膡殇硝犰奟篳龞乙觏挠觴經靸晭慌獉涣诖橲顠韋鄅粍挜句騜舀嚱臇岢橙锣鞮驭艝空珪讇駟蟬壽盒蒝辭嫲譛巕艏著煙躰宥汗蟙僉疪禃埻檑垟娨麶鐙硛濢傶牤鋳烐攥啻鳬墪