高中英语-M1-Unit-1Project-Developing-an-ad-campaign-公开课课件-牛津版-.pptVIP

M1 Unit 1Project Developing an ad campaign How do you build an ad campaign * * * * * * * * * * Two main types of advertisements ? commercial ads PSAs Step one: Lead in educate people about health, safety, or any other problem that affects public welfare promote products or service An ad campaign ? An ad campaign ? An ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience. How to build an ad campaign? Step two: Read for understanding How to start a successful ad campaign? You must _________________________________________, figure out exactl