中国奢侈品经济的现状及成因分析论文.doc

中国奢侈品经济的现状及成因分析论文 摘要 进入21世纪以来我国的国民生产总值GDP得到了极大的提高人民生活水平的显著提高促进了奢侈品市场在中国的蓬勃发展这个新兴的经济现象很快引起了社会各界人士的关注但在刚刚过去的2009年金融危机虽然沉重打击了国际奢侈品市场却丝毫没能影响到中国奢侈品在中国的销售不降反升从2008年的30亿美金强势增幅到2009年的50亿美金从而成为全球奢侈品销售增幅最大的地区本文具体结合大众传媒中的时尚杂志论证其促进奢侈品消费所呈现的强大导向性这种导向性包含了广告和杂志文章评论在很大程度上激发着国人对于奢侈品的购买欲但在金融危机的笼罩下这种有悖于我国传统消费观念的经济现象依然走俏着实引起了一部分人的反感情绪理性的报道与理性的消费舆论的大潮正要求媒体与消费者一样用理性的眼光和方式对待奢侈品及其孕育而生的奢侈品经济 关键词传媒导向性时尚杂志奢侈品经济 Abstract Into the 21st century Chinas gross domestic product GDP has been greatly improved Peoples living standards have markedly improved promoting the luxury market in Chinas vigorous development The rapidly emerging economic phenomenon has aroused the concern of the community But in just the last in 2009 the financial crisis though a heavy blow to the international luxury market but did not influence the Chinese luxury goods sales in China rise not fall from 30 billion dollars in 2008 to a strong growth in 2009 50 billion US dollars Thus becoming the worlds largest luxury goods sales growth in the area This specific combination of mass media in the fashion magazines Argument presented by its contribution to the power of luxury goods consumption-oriented This orientation includes a review of advertising and magazine articles in large measure to stimulate the desire to buy luxury goods for the people However in the shadow of financial crisis which is contrary to our traditional concept of consumption of economic phenomena is still Zouqiao really caused some peoples feelings of revulsion Rational coverage and rational consumption the tide of public opinion media and consumers are asking the same vision and a rational approach to luxury and the economy nurtured a luxury born Key Words The media-oriented fashion magazines luxury economy 目 录 中文摘要1 英文摘要2 第1章绪论4 11 Luxury Luxury4 奢侈品的概念 12 《VOGUE》The Most Famous Fashion Magazine4 第2章中国的奢侈品经济6 21 Phenomenon and Reason Of Chinese Luxury Economic6 中国奢侈品经济的现状及成因分析 22 What Do You Think The Chinese