051麦肯锡-公共电视运营模式 .pptVIP

* CHALLENGES: NET STATION MEMBERSHIP REVENUE HAS DECLINED IN REAL TERMS SINCE 1990 * All growth rates are compound annual growth rates. Source: AFRs; Bureau of Labor Statistics Fundraising costs: 1.0% Net membership revenues: -0.9% $17 million lost income $ Millions, Adjusted for inflation to constant 2001 $ Gross revenues: 0.1%* * CHALLENGES: DECLINES WILL CONTINUE IN NET MEMBER SUPPORT Pledge, which is the engine of new member acquisition, has seen rising costs relative to new member yield in line with declining productivity trends outside PTV Net renewal revenue will not offset declining