百事可乐(新员工)CR培训.ppt

回 顾 拜 访 八 步 骤 Identify 8 Steps of the Call 拜 访 八 步 骤 角 色 演 练 Role play of 8 Steps of the Call 实 地 培 训 On the Job Learning 当结 束 实 地 培 训 后 , 你 应 该 可 以 : When you have completed this trade activity you should be able to: 明 确 客 户 拜 访 中 的 八 个 步 骤 Identify the 8 steps of the call 简 单 解 释 在 每 个 步 骤 中 的 责 任 和 工 作 Briefly explain your responsibilities in each step 回 答 本 单 元 的 理 解 测 试 题 Answer the questions in your “Verification Checklist”for this module 产品生动化标准Merchandising Standard 百事国际创制了实行产品生动化的标准 例如确保我们的产品是消费者进入售点后第一个看到的碳酸饮料 We have created standards of performance for merchandising - e.g. ensure our products are the first products that the consumer sees when they walk into an outlet. 这些标准使你明确百事的要求，而又可以使整个市场的产品陈列保持一致的风格 These standards ensure clarity to you and consistency in the way our products are merchandised throughout the market place. 产品/设备位于当眼处 Product / Equipment placed in most accessible/visible location 店堂内, 在货架, 陈列架和冷冻设备内的百事产品, 应该: In outlet: Pepsi products (warm, display, and equipment) should be: 最先被消费者看到的饮料 First beverage to be seen by the customer 醒目, 容易拿到 Easily reached and most visible 与冲动型产品相邻, 如: 休闲小食, 巧克力等 Placed near impulse products, i.e. snacks, chocolates, etc.  仓库内: 百事产品应放在最易提货的位置 Backroom: Pepsi products should be located in the most accessible location. 优质 Quality 产品应保持清洁并在标明的保质期内 Product should be clean and with-in date code 我们承诺向消费者提供高质量的产品 We will provide good quality products to our consumers 产品有一定的货架保质期Our products have a limited shelf life 生产日期印于包装上以便检查保质期Date codes are printed on each product and help us monitor product shelf life 产品应内保质期内消费All products should be consumed with-in date code 优质 Quality 优质 Quality 正是因为产品质量会随着时间和温度而发生变化, Quality of our products deteriorate with time and temperature. 因此, 我们必须注意: Therefore, it is important that our products: 不能让我们的产品在货架, 堆头, 仓库内存放太久 Do not sit on shelves, in equipment, on display or in customer back rooms for a long time 不能让我们的产品曝露