我国医药代表职业规范化管理现状及对策-中国药房.PDF

我国医药代表职业规范化管理现状及对策 1＊ 2 1# 谢 勤 ，江明金 ，林 政 （1.南方医科大学人文与管理学院，广州 510515；2.南方医科大学中医药学院，广 州 510515） 中图分类号 R95 文献标志码 A 文章编号 1001-0408（2014）13-1166-03 DOI 10.6039/j.issn. 1001-0408.2014.13.05 摘 要 目的：为促进我国医药代表职业规范化管理提供参考。方法：从医药企业内部、医药企业、政府管理、社工环境等方面分 析我国医药代表职业规范化管理存在的问题，借鉴国外医药代表管理经验，提出相关政策建议。结果与结论：我国医药代表职业 迫切需要规范化管理，主要存在医药企业内部管理混乱、企业激励机制不合理、监督约束机制不健全；产业结构不合理、行业总体 自律意识水平低；法律法规不健全、监督管理机制形式化；社会舆论监督引导不够等问题。建议从加强企业内部管理、提高行业自 律水平、完善相关法律法规、加强监督等多方面对医药代表进行规范化管理。 关键词 医药代表；管理；现状；对策 Current Situation and Countermeasures of the Standardized Management of Medical Representatives in China 1 2 1 XIE Qin ，JIANG Ming-jin ，LIN Zheng （1.School of Humanities and Social Sciences ，Southern Medical Univer- sity ，Guangzhou 510515，China ；2.School of Traditional Chinese Medicine ，Southern Medical University ， Guangzhou 510515，China ） ABSTRACT OBJECTIVE ：To put forward reasonable suggestions to promote the development of the standardized management of medical representatives in China. METHODS ：The problem of standardized management of medical representatives in China was analyzed from pharmaceutical enterprises ，government management ，social and working environment ，etc. ；foreign experience was investigated in order to put forward some reasonable suggestions. RESULTS CONCLUSIONS ：The standardized management of medical representatives is in urgent need but has difficulties ，such as disordered internal management of pharmaceutical enterprises ， irrational incentive mechanism ，unsound mechanism of restraint and supervision ；unreasonable industrial structure ，insufficient in- dustrial self-discipline ；unsound laws and regulations ，formalized mechanism of management and supervision ；poor public opinion environment. It is suggested to conduct standardized management of medical representatives