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Characteristics Affecting My Behavior Cultural factors Social factors Personal factors Psychological factors Cultural Factors Cultural factors exert a broad and deep influence on consumer behavior Social factors Social factors family members can strongly influence my behavior personal factors Ages: After 90 Profession: College students Source of income:Parents Beliefs and attitudes: Psychological Factors Motivation:Keep up with the trend of the times, buy smart machines Drive:A drive is a strong internal stimulus that calls that call for action . Price: very important the quality :is important strong of anti-wrestling Belief :Intelligent machines Belief is a descriptive thought that a person holds about something . Purchase process With the money to buy: Multi-brand variety goods ,so I am confused. Buyer Decision process need recognition The buyer recognizes a problem or need that can be triggered by internal stimuli Iformation Search Consumers can obtain information from any of several sources * * smart phone music phone Choose Very popular Family Father smart phone Family meeting In real life:Students around almost all of the smart machine About 4000 About 2000 About 1000 NOKIA Description:1.Straight 2. Multi-touch 3. Reasonable price Which to choose? need recognition informention search evaluation of alternatives purchase decision postpurchase behavior TV ........ computer
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