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Unit 3Retailing Learning Objectives To acquire the basic knowledge of retailing business. To know about the current formats of retailing. To learn the secrets of the success of retailing business. Contents Active Listening Active Listening TAPESCRIPT TAPESCRIPT Active Listening Active Listening Active Listening TAPESCRIPT TAPESCRIPT Active Listening Active Listening Active Listening TAPESCRIPT TAPESCRIPT TAPESCRIPT Active Listening TAPESCRIPT Fun Break TAPESCRIPT TAPESCRIPT Additional Listening Additional Listening TAPESCRIPT TAPESCRIPT TAPESCRIPT Additional Listening Viewing Speaking Viewing Speaking Viewing Speaking Viewing Speaking VIDEOSCRIPT VIDEOSCRIPT Directions: Discuss the following questions in groups and report your answers to the class. Activity 1 1. Where do you usually go shopping? 2. Why are you attracted to go to those places, for the prices, the brands, the service, or the overall environment, or something else? 3. Do you think some traditional forms of retailing, like department stores or grocery stores are becoming out of date? Why or why not? 4. What new formats of retailing have you learnt from this unit? How effective do you think they are in attracting consumers? Activity 2 储蓄账户 a money market savings account 延伸 stretch /stretF/ v. 退休金户头(账号) a retirement account 跟踪, 追踪 track /trAk/ v. 筹划(安排)某事 map out Words and Expressions Activity 2 Directions: Watch a video of an interview by a reporter with Sophie Green, a grocery shopping and financial expert. And then discuss the following questions. 1. What are the top three reasons for saving? 2. What are the quickest ways to save money? Videoscript 大连理工大学出版社 世纪商务英语 听说教程 4 (第四版) Part I Active Listening 1 Part II Fun Break 2 Part III Additional Listening 3 Part IV Viewing Speaking 4 Dialogue 1 零售商 retailer /5ri:teIlE/ n. 流通;货流 traffic /5trAfIk/ n. 支持 back up 假定, 设想 assumption /E5sQmpFEn/ n. 一贯地,始终如一地 consistent
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