高级商务英语听说大纲课件教案 试卷 江春 ISBN 9787810786515 教案eng301j_ja_06.pdfVIP

Unit 6 Advertising Appeals—Image Personality 广告诉求—形象和性格 Learning objectives 1. In this unit students will learn words and expressions related to advertising. 2. Students will be able to discuss different types of advertising appeals and the importance of image and personality to a product. Background reading Notes: 1. promotional mix 宣传组合， 2. identified sponsor 可确认的出资人 3. publicity 媒体介绍 4. public relations 公共关系 5. personal selling 人员推销 6. sales promotion 产品促销 7. fade 退色fade (away) disappear gradually (from sight, hearing, memory, etc); become instinct 8. upkeep 保养 upkeep (cost or means of) keeping sth in good condition and repair; maintenance 9. word of mouth 口碑 10. Pompeii 庞贝Ancient city of Campania, Italy, 14 miles (23 km) southeast of Naples, at the southeastern base of Mount Vesuvius. 11. advertising agency 广告代理 12. broker 经纪人 broker person who buys and sells things (eg shares in a business) for others 13. take over 接收 The firm has been taken over by an American conglomerate. 14. street furniture 街头特有的景物，如电线杆、路灯柱、书报摊、公共 电话 亭、长椅、巴士候车亭、垃圾箱等 15. flier 小张广告传单small advertising leaflet that is widely distributed 16. web banner 网上横额广告 17. skywriting 飞机放烟组成的空中文字（通常为宣传） 18. town crier （旧时）街头公告员（受雇在公共场所宣读公告的人） 19. diaper (婴儿)尿布 20. streaming 网络串流 21. covert 隐蔽的；不公开的concealed; not open 22. product placement 产品置入 23. Super Bowl 美式橄榄球决赛Super Bowl is the championship game of the 1 major professional football league in the US with 28 teams, played between the champions of the American Football Conference and National Football Conference at a neutral site each Januar