世纪商务英语 综合教程3 四版 ppt 课件Unit 10 New Business Types.pptVIP

Practical Writing Unit 10　New Business Types E-mail Sales Message 3.　　Deliver one message. 　　E-mail readers have short attention spans — long enough to digest one message, no more. The best strategy for delivering multiple e-mail sales messages is to write a separate message for each product you’re trying to sell. 4.　　Provide value. 　　In return for opening and reading your communication, give readers something of value: useful information or a special offer, and perhaps something free or discounted. 　　Does your website have the security you need to conduct business online? To learn what’s powering security on all the leading websites, request your FREE copy of “Securing Your Website for Business” from VeriSign. 5.　　Show readers how they will benefit. 　　It’s not enough just to tell readers about what you offer. Let them know how your product, service, or offer will benefit them. 　　　Sign up for the Personal Financial Advisory and you’ll get powerful, objective, personalized advice each week by e-mail on how to invest your money to enable you to reach your personal financial goals. Practical Writing Unit 10　New Business Types E-mail Sales Message 6.　　Include a call to action. 　　　Tell your readers exactly what you want them to do. Don’t just tell them to check out your site. Tell them what action to take. Invite them to sign up for your free newsletter, and buy your product. 　　　　Enroll in workshops today. 　　　　Enter to win a shopping spree in Paris. 　　　　Download the demo software. Time For Fun Unit 10　New Business Types The Price of Expertise 　　A mainframe computer on which everyone in the office depended suddenly went down. They tried everything but it still wouldn’t work. Finally they decided to call in a high-powered computer consultant. He arrived, looked at the computer, took out a small hammer and tapped it on the side. Instantly the computer leapt into life. 　　Two days later the office manager received a bill from the consultant for $