商务英语报刊阅读第二版课件曹丽燕 陈岩主编ISBN 9787811345230Unit 04.pptVIP

Unit 4 eBay Makes Online Buying Easier 曹丽燕 广东科学技术职业学院Lucy.cao@126.com Internet and Its Impact on Marketing: A Schematic View Major Functions of E-commerce for Multinational Companies As a communication channel: build product image, brand, customer relationship, provide information and basic customer support, PG As a transaction channel: sales-oriented, sales leads or direct sales, customer support, Dell How Do We Evaluate E-commerce Potentials for a Target Country Web user profiles, demographics (e..g, income), preferences, etc. Internet home penetration rate Interest in online purchasing by category E-commerce infrastructure, e.g., payment mechanism, connection mode How Do We Evaluate E-commerce Potentials for a Target Country Trends in e-commerce (fast growth or slow growth) Costs of online access Products/services usage and online purchase propensity Sensitivity to cultural differences Logistics What’s Coming Ahead for E-Commerce? M-Commerce Mobile e-commerce Sending and receiving messages Buying and selling Conducting businesses Via handheld wireless devices such as cell phones and PDAs. Concluding Remarks E-Commerce presents new opportunities and challenges to marketers Online marketing in China may have its unique characteristics (infrastructure, penetration rate, etc.) In the long run, online marketing will become an integral part in a company’s overall marketing program. Exercise 1 1 B 2 D 3 A 4 B 5 A Translation The government should give a boost to the development of rural economy. Quality control is a bottleneck of the assembling line. In the debate contest, he cited a lot of examples to support his viewpoints. The exporter is the beneficiary of the letter of credit. Confronted with the queries raised by the reporters, he declined to make any comments on this issue. Logical Outline eBay China UnionPay PayPal China Pay * * Product Price Promot