纺织服装英语函电第二版课件教学课件 ppt 作者 张耘 等编著Module 1.pptVIP

L O G O Module 1 Fundamentals of English Business Letter-writing商务信函写作的基础知识 Textile Garment English Correspondence 纺织服装英语函电 化学工业出版社 Contents Introduction 1 Principles 2 Structure 3 Format or Layout 4 Envelop Addressing 5 Learning Objectives 学习目标 To learn basic principles of effective business letter-writing. To learn the formats and structure of business letters, envelopes and E-mails. To know the designing of an elegant and standardized letter or E-mail. To master the correct arrangement of various parts of a business letter. To practise writing business letters, E-mail and envelopes. Introduction All the transactions depend on exchange of information. In modern international business, information is of dominant significance, and its exchange can be made in various methods either in speaking or in writing. As written forms can secure complete understanding between the parties involved, they stand as a permanent record of each transaction. There are many types of written communication, including letters, memos, reports, telegrams, telexes, etc. Business letters are the principles means used by firms or companies to keep in touch with their customers. They are sent to ask for or to convey information, to make or accept an offer, to deal with matters concerning negotiation of business and so on. Foreign trade personnel should not only understand but also be good at business letters. Courtesy 礼貌 Consideration 周到 Completeness 完整 Clarity 清晰 Conciseness 简洁 Concreteness 具体 Correctness 正确 Principles of Business Letter-writing Essential Parts 必要部分 1. The letterhead 信头 2. The date line 日期 3. The inside name and address 收信人名称地址 4. The salutation 称呼 5. The body of the letter 信文 6. The complimentary close 结尾敬语 7. The signature 落款 Structure of Business Letters 商务信函结构 Optional Parts 附加部分 8. The attention line 具体收信人 9. The subject line 事由 10. The reference notation 案号 11. The enclosure 附件 12. The carbon copy notation 抄送 13. The postscript 附言 S