商务英语综合教程下册课件第二版刘玉玲 ISBN9787566306739 PPUnit 5.pptVIP

商务英语综合教程; Unit 5  Product Positioning;New Words;New Words;New Words;Notes;Notes;Exercises;3. According to the paper, which one refers to the reason of positioning by a typical Product user? A) It is a waste to take “expert” as spokesman of the product. B) Michael Jordan is a famous basketball star and he seems to be at the top of a pyramid. C) American likes to have sports, and the expert’s choices of products, such as Jordan who is one of the most famous athletes, influence the?watchers ’ minds. D) Above of all. 4. Which one is the concept of NIKE? A) NIKE