高校微信自媒体的作用户接受行为分析——以安徽大学百事通微信平台为例.docxVIP

Ab Abstract Since the 2 1 st century，with the technology development and progress，people’S lives is undergoing tremendous change．From the Internet to the mobile Intemet，from web 1．0 to web 3．0，from communication tools to your smartphone app，a variety of new media continue to rise，and increasingly permeating every aspect of our lives，the WeChat is one of them．As a derivative of the WeChat，the WeChat public platform had covered 440 million users in just three years，where college students can be described as the main force． With the rapid development of new media tools，relationship between Transmitter and recipients in the traditional sense is broken．’’User generated content”has become a new communication concept．It also indicates the arrival of self-media age．More and more people from the We Media start staking in the WeChat public platform，and exploring their own path in marketing and profitable way．This includes some of the more advanced thinking college students．The We Media of the WeChat what the college students build has its own distinctive features，both precise user advantages， but also unstable personnel limitations and the system imperfect．By analyzing some of the more successful cases，it can offer some reference in operational aspects for the immature We Media of the college． Currently the university WeChat public platform is broadly divided into the following categories，the official platform，the organizations’platform，various departments’platform，student organizations’platform such as student Union and student associations，as well as the We Media．The WeChat public platform of colleges is working around college expand no matter its audience or its content．They serve specific regions and specific populations，and they have the high degree of concern in the college students．So，it has a special value in researching and analyzing its audience．In many WeChat public platforms of colleges，The We Media is unique· III 万方数据 They They do not belong to any school sector