商务英语综合教程课件杜凤秋 ISBN9787810788113 PPT marketingchap.17 marketing mix.pptVIP

Marketing Mix The Marketing Process Marketing Mix In carrying out the marketing functions, the firm needs to have a marketing program or strategy. This is known as the marketing mix (the words created by Neii Borden in 1953). Marketing Mix Marketing Mix Development of marketing mix: 1. 4 P’s 2. 6 P’s 3. 4 C’s 4. 7 P’s Marketing Mix According to E．J．McCarthy’s Basic Marketing in1960, marketing mix contains the following major elements(主要因素): (a) product (b) price (c) place (d) promotion Marketing Mix Accor