全方位商务英语口语第二版课件王艳 ISBN9787811345421 PPTUnit 3 Chinas Power Brands.pptVIP

Unit 3 China’s Power Brands China’s strong economic growth can be attributed to China’s economic reforms, WTO entry, opening up of the domestic market to foreign investors and strong growth of China’s economy. Bold entrepreneurs are producing China’s hot consumer products. But the multinationals are fighting back. Who will the big winners be? Chinese companies are striving for international recognition through brand building and acquiring the market. Warm-up Read dialogues either by yourself or with a partner. Note down the key phrases and expressions. Practice reading the useful patterns and expressions. Warm-up Build up a dialogue with your partner based on the following situations. Situation: Suppose you are doing business with an American client. Think about a product that you’ll sell and give a brief presentation about the product, including the features, the functions, the price, the delivery time, and the guaranteed period, etc. You may also discuss how it works. Act this out. Read and Talk Consumers Switch to Domestic Products Read aloud the article. Summarize the main ideas. Note down the key phrases and expressions. Why do more and more Chinese consumers switch to domestic products? Do you think Chinese-made products are inferior to the corresponding foreign ones? Why or why (not)? Read and Talk Haier’s Success Story Read aloud the article. Summarize the main ideas. Note down the key phrases and expressions. What’s the key word they use for their successes over the past years? Comment on it. Have you or your families ever bought Haier’s products? What’s your impression of the quality of Haier’s products, compared with foreign ones? Read and Talk China’s Power Brands Read aloud the article. Summarize the main ideas. Note down the key phrases and expressions. Summarize the writer’s opinion on China’s power brands. Is he optimistic about China’s power brands? Why (not)?  Task 1 An Interview 1. Suppose you are employed to work on