商务英语课件谢毅斌 ISBN9787811342208 PDFeng451j_ja_07.pdfVIP

《商务英语》 授课教案 Chapter 7 Business Environment I. Learning Objectives To illustrate the variants in business environment and the ways to deal with them To grasp the main idea and the structure of the text; To master the usage of key special terms, words and phrases in this chapter; To conduct a series of listening, speaking, reading, writing and translating activities concerned with the theme of the chapter. II. Introduction 1. In late 20th century, Darwin proposed a famous theory according to the biologic evolution——survival of the fittest or natural selection. As a matter of fact, it is also the case in today’s business world. In order to survive the fierce competition in the international business and develop ourselves, we have to learn something about the international business environment. 十九世纪末，达尔文根据自然界生物的进化，提出了一个著名的论断：物竞天择，适者生存。 要想生存，就得适应环境。在当今的国际贸易上，这个道理依然适用。既然如此，怎样才能更 好地适应环境，在激烈竞争的国际贸易中生存并发展下去呢？ 2. What are the main points discussed in this chapter? They are as follows: -It’s important to do export market research before exporting; -An exporter needs to know about the social characteristics of people he is dealing with; -There are a number of types of government trading policy that might affect your export prospects. 文章介绍：本章的要点是什么？本章要点如下： 出口前座出口市场调研很重要； 出口商需要了解他打交道的人的社会特征； 一些政府的贸易政策可能影响你的出口前景。 III. Main points of the text 1. export market research 2. social characteristics of people: way of life way of thinking 3. government trading policy 4. To be well-informed IV. Background and terminology 1. import restrictions Tariff restrictions and non-tariff barriers (NTBS) are the two methods to restrict import so that domestic producers can be protected from foreign competition. Import quotas, voluntary export quotas, import licenses and anti-dumping