商务英语综合教程学生用书第四册课件PPT彭青龙978 781134 626 8第四册第9课.pptVIP

Do consumers always stand at the center of business? Part I: Lead-in Origin of customer-centeredness: What do you know about the two pioneer thinkers Peter Drucker and Ted Levitt ? Harsh reality: Do you think in reality most companies’ attitudes towards their customers are in accordance with customer centricity? What should marketers do ?  Text A: Daily Life, Not Markets:  Customer-centered Design 1.Cultural Notes 2. Words to Drill 3. Structural Analysis 4. Questions for Discussion 5. Related reading /writing tasks Text A: Daily Life, Not Markets:  Customer-centered Des