香奈儿销售渠道.pptVIP

Analysis Chanel channel mode;CHANEL ;; Enter the Chinese in the last century 90s, China general agent in Shanghai. CHANEL in the world all countries have a boutique, CHANEL products of different under the different distribution channels. To China, for example, the CHANEL perfume cosmetics skincare series distribution points in 36 city nationwide, and sales senior clothing and accessories boutique opened in Beijing, Shanghai, Hangzhou and Guangzhou four City, sales of watches and jewelry distribution point is only set up in Beijing and two in Shanghai city. Fully verifies the relationship between the number of products in the market demand and distribution points.; through distributors the flagship stores and boutiques Chanel inventive, to open a new channel model;1, through distributors Enter the Chinese in the last century 90s, China general agent in Shanghai. Choose this way is because Chanel want to open coastal city, through agents doorsill is low, can guarantee the reliability of the market environment, but also to ensure Chanel brand image. 通过代理商进行销售 于上世纪90年代进入中国，中国总代理目前在上海。选择这种方式是因为香奈儿想打开的沿海城市，通过代理商门槛低些，能够保证市场环境的可靠性，同时也能够保证香奈儿的品牌形象。 ; 2, the flagship stores and boutiques In order to ensure the Chanel high-end brand image, in fact Chanel in China did not join, but by the general agent to each citys flagship stores and boutiques. 旗舰店和专卖店 为了保证香奈儿高端的品牌形象，实际上香奈儿在中国并没有加盟商，而是通过总代理向各个城市的旗舰店和专卖店发货。 ;3, Chanel inventive, to open a new channel model Buy site offering online network 香奈儿独辟蹊径，开创新的渠道模式 开设在线网络购买网站 ; ;1, the allocation of resources is not sufficient (imported increase cost, adverse competition)? Extended channel, build up the warehouse. (reference to Apple experience settings display store, get more demand information, build up the warehouse.) 资源配置不充分（原装进口加大成本，不利竞争） 延长渠道，建立仓库。（可借鉴苹果的经验设置展示店，得到更多需求的信息，建立仓库。）;l Place分销渠道 CHANEL在全球多各国家都设有精品店，但选址都位于繁华的商业圈???高级百货公司内部。CHANEL对旗下的不同产品有不同的分销渠道。以中国大陆为例，CHANEL的香水彩妆护肤品系列在全国36个城市有分销点，而销售高级成衣和配饰的精品店只在北京、上海、杭州和广州四个城市开设，销