跨文化商务交际课件周小微 9787 81134 921 4unit 6.pptVIP

跨文化商务交际课件周小微 9787 81134 921 4unit 6.ppt

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Cultural Dimension Model Cultural Dimension Index Unit 6 Challenge One: Cultural problem at Euro Disneyland Analyze the major problems of Euro Disneyland encountered by using Hofstede’s four cultural dimensions as a point of reference Challenge Two Why should foreign investors pay a lot of attention to the following when they come to China? Guanxi Mianzi Keqi Challenge Three 一个和尚挑水喝,两个和尚抬水喝,三个和尚没水喝。 Try to explain the proverb from the perspective of Cultural value of individualism and collectivism Individualism vs. Collectivism Power Distance Masculinity vs. Femininity Uncertainty Avoidance Long-term and Short-term Orientation A British General Manager in Thailand A British GM upon arrival in Thailand refused to take his predecessor’s car and asked for a Suzuki铃木 or Mini, anything that could be handled easily in the congested traffic in Bangkok曼谷. Three days later the GM asked about the prospects for the delivery of his car. The finance manager said: “We can get you a new Mercedes奔驰 by tomorrow, but Suzuki take much, much longer.” The GM asked hi to speed up the process. After four weeks the GM asked to see the purchase order for the car. The purchasing department replied that because it would take so long to get a small car, they had decided to order a Mercedes. A British General Manager in Thailand The GM ‘s patience had run out. At the first management meeting he brought the issue up and asked for an explanation. Somehow shyly, the Thai management team explained that they could hardly come to work on bicycle. Question: Why did the GM have difficulties in getting a Suzuki? Why did the management team say they could hardly come to work on bicycle? Hofstede’s Framework for Assessing Cultures PDI, the second dimension High or Low power distance The actions of authorities should not be challenged or questioned. People use power only for legitimate purpose. The subordinates expect a great deal of autonomy and independence as they do t

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