课件：会展英语单元.pptVIP

Questions to think about What are the purposes of attending trade show? What should be considered before attending a show? Part II Exhibitor’s Diary Reading (10 minutes) Why Exhibit at Trade Shows? New Words and Expressions Showcase the latest products Network Expand business/customer awareness of your product/service Build a database Keep abreast of current trends Understand the ebb and flow of your industry Keep an eye on what is old, new and on the horizon State of the art A part of marketing mix Scope out the competition Competitor Advantageous Equivalent Reinforce your market positi