牛津高中英语模块四unit1-project.pptxVIP

Project  Developing an ad campaign;Advertisements are an important part in our daily life. ;Answer the following questions.;What is an ad campaign? 2. What must you keep in mind when you start a successful ad campaign? 3.What media can you use in an ad campaign? 4. Why do you need to do research on your audience? ;Read the passage again and fill in the numbered blanks.; 1 _________________ an ad campaign;Why does smoking result in million of people’s death every year? 2.What is the main aim of their anti-smoking ad campaign? 3. On which day will the campaign be started ? 4. What is the slogan of the campaign? 5.Why do they choose the picture on P19 as their logo?;Language points;Useful phrases in passage 1;1. Unlike a single advertisement, an ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience . 1) The girl who is standing there is a classmate of mine. The girl _______ there is a classmate of mine. 2) The building which was completed last year is our library. The building ________ last year was our library. ;2. It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do. get sb. to do sth. 让某人做某事 eg: 我将让我的叔叔帮我解决这个问题。 I will _________________ me solve the problem. 同义短语：make/have sb. do sth.;3. In order to determine your audience, you will need to do a little research and analysis in advance. in order to 表示“为了、以便”，后接动词原形 in order that /so that 表示“以便，为了”，后接句子，一般不放句首。 ;4. After you have decided who your audience is, it is time to decide what you want the audience to know or think about. It is time (for sb )to do ... 是该做…的时候了 eg: 十二点了，我们该去食堂吃午饭了。 It is twelve now, so _____________________ _________________________;1.对… 造成损害(L4) 2.劝阻某人不做某事(L8) 3.关注，担心 4.说服某人做某事(L14) 5.敦促某人做某事(L17) 6.戒烟(L17) 7.为…提供(L19) 8.充分认识到(L13) 9.警醒某人做某事(L27) 10.太快(L28); The global warming has become a serious problem