考文垂大学-商科课程-企业财务战略-第三讲课件.pptVIP

M15EFA CFS LECTURE 3 The Macro Environment LEARNING OUTCOMES By the end of this lecture students should be able to: Explain the PESTEL framework Assess PESTEL as an analytical tool and discuss how it could be used strategically in understanding the impact it has on the macro and competitive environment of a firm. Critically evaluate the concept of stakeholder analysis and its impact on decision making “The ‘strategic environment’ of a company is crucial in determining its ultimate survival and success” (Grundy, 1998, p30) How? ?Analyse and understand the environment in which it operates.