白金会国际4A电通长安福特福睿斯公关传播方案.pptx

2 Table of Contents目录 3 18 43 93 122 Part 1Project Background and Market Analysis项目背景及市场分析 3 Escort: Model Escort：典范 Became a perfect model of family car with free drive in 1968, with the European sales of over 16 million cars. 1968年，欧洲销量超过1600万，成为家庭车和超强驾驭完美结合的典范。 In the 1960s, created a precedent of Ford in the UK, cumulative sales of more than 4 million cars in the past three decades. 1960年代，开创了福特在英国畅销的先河，三十多年累计销量达400多万。 Won the consecutive RAC Rally (renamed later) championship from 1975 to 1979. 1975年至1979年，连续赢得了后来改为英国拉力赛的 RAC Rally 赛事的冠军。 Won the WRC manufactures championship in 1979.