面向未来的电视技术基础架构 China Dealer Meeting.pptx

视频行业正经历剧烈的变革Increase in Video ConsumptionChanging Consumption PatternsIncrease in Quality of Video ConsumedAverage Hours per Day1 Average Hours per Day1 Percentage of Video Consumed2Consumers are watching more and more video every yearViewing more video over the internetSD HD 4K16%70%66%2%51%47%0%1. eMarketer, U.S. Adults 2012 – 2018. 2. Cisco VNI, 2016, Global.30%THESE CHANGING DYNAMICS HAVE A COMPOUND EFFECTAND FORCE BROADCAST AND BROADBAND CUSTOMERS TO INVEST 16%201020152020201020152020SDHD UHD传统广电业务模式正在受到巨大冲击MVPD Big Bundles are fully penetratedAND facing declineAdvertisers becoming comfortable with substitutesAffiliate Fee growth will struggleto be sustained Expected change over next 3 years from marketers surveyed*2014 was the first year marketers stated intent to decrease TV spendForecast*Percentage change in importance of channel based on responses to “Which of the following do you consider to be the five channels with your largest marketing spend? and “Which will they be in three years? (Rank top 5)”Sources: SNL Kagan; EIU; PWC, SNL Kagan; 2014 Bain U.S. Marketer Survey (n=609)广播电视技术正向多维度方向发展EBU定义的电视技术发展规划UHDTV PhaseUHDTV 0UHDTV 1UHDTV 2Time frame for introduction2014-2015~2017-2018~2020+Video resolution3840 xxxx 4320Frame ratep50 /p 60p100 / p120p100 / p120p100 / p120Bit depth10 10,1210, 12, 14 ?Color GamutBT.709 BT.2020 profileFull(er) BT.2020 ?High Dynamic rangeNoYes Yes Gbs6-12 Gbs24 Gbs96 Gbs更高的节目质量 – 更好的视听享受UHD = HR + HFR + HDR + WCG + SSA更高的清晰度 - What is 4K or UHDTV?UHDTV1 = 3840 x 2160UHDTV2 = 7680 x 432016:94K = 4096 x 216021:9Camera-to-Display Transfer FunctionsOOTFDistributionOETFEOTFOETF = Opto-Electronic transfer function = Camera transfer functionEOTF = Electronic-optical transfer function = Display transfer functionOOTF = Opto-Optical transfer function = Artistic intentCamera-to-Display Transfer Functions - SDROOTFDistributionOETFEOTFHDR Solutions – BBC/NHK Hybrid Log-Gamma In the upper hal