课件：战略分析工具分析方法valuechain讲解.pptVIP

* * * valuechainValue Chain Service Ketchup Value Chain ActualValue Chain Purchasing/ Inbound Logistics Manu- facturing Packaging Marketing Sales Distribution/ Outbound Logistics Generic Value Chain Tech., RD Purchasing/ Inbound Logistics Manu- facturing/ Operations Marketing Sales DistributionOutbound Logistics In this consumer products example, RD and service were removed as major activities, packaging was broken out separately, and marketing sales were separated. Very little investment in product formulation not a major activity Raw materials substantial, but largely commodity majo