WiproEfma：2013年全球零售银行数字营销报告.pdfVIP

RepoRT The Global Retail Banking Digital Marketing Report 2013 How digital technologies, social media and the explosion of data are redefining customer engagement models May 2013 The global retail banking digital marketing report 2013 Contents Preface 3 Executive summary 4 Introduction 6 The Digital Marketing Capability Index 9 An assessment of digital marketing capabilities 13 Social media and customer engagement 21 The potential of