平面广告设计中的趣味性.docVIP

平面广告设计策略研究 题目：平面广告设计中的趣味性 On the Interest of Graphic Advertisement Design 学科、专业： 服装设计 申请人姓名： 程涵 指导老师： 祁凤霞 2016年1月 摘 要 设计一定要引起受众的注意，只要受众注意到了这个设计，这个设计就成功了一半，引起注意是信息传播成功的前提条件。在当今社会，各种广告不计其数，其共同的目的都是为了加深受众对广告信息的感知程度。在众多的广告之中，我们不难发现趣味广告的比例在呈现一个逐年增高的趋势。当直白的广告再也不能调动人们的情绪，趣味广告凭借其轻松、有趣的艺术表现手法显得更加光彩夺目。在快节奏的当代社会生活中，有趣味的广告能迅速抓住人们的感官视线，使劳累了一天的人们在欢声笑语之后，对广告所承载的商品留下深刻的印象。这就是趣味性平面广告的魅力所在。 平面广告的趣味性表达方式丰富多样，它有时表现为幽默，有时表现为戏剧性，有时表现为一种颠覆惯常思维的新奇而刺激的视觉感觉。平面广告的趣味性是生动、充满想象力的，是一种富有智慧的创造性表现。本文将从平面广告趣味性表现、产生的意义、趣味性的创造方法以及对图形语言研究，结合实际案例作品分析平面广告设计中的趣味性。 关键词：趣味 趣味广告 表现手法 实际案例 Abstract Design must attract the attention of the audience, as long as the audience to pay attention to the design, this design is successful in half, causing attention to the premise of the success of information dissemination. In todays society, a variety of advertising countless, the common purpose is to deepen the audiences perception of advertising information. Among the numerous advertisements, it is not difficult to find that the proportion of interesting advertisements is increasing year by year. When blunt advertisement will no longer be able to arouse peoples emotion and interest advertising, with its easy and interesting way of artistic expression is more dazzling. In the fast pace of modern social life, interesting advertising can quickly seize peoples senses of sight, so tired of people a day after the laughter, the bearer of the advertising of goods leave deep impression. This is the charm of interesting print ads. The interesting expression of print ads is rich and varied, it is sometimes shown as humor, sometimes shown as dramatic, sometimes as a subversion of the usual thinking of the new and exciting visual sense. The interest of print ads is vivid and full of imagination. It is a kind of creative expression of wisdom. This article will be from the print ads interesting