国内零售企业核心竞争能力研究.docVIP

：京交通大学 硕士学位论文 国内零售企业核心竞争能力研究 姓名：李会琴 申请学位级别：硕士 专业：工商管理 导教师：兰哲Abstract Abstract The retail is the most important part in the business industry is the key bridge between manufacturers and customers. China has become the member of WTO, and its economy has been a part of world economy, Chinese retail enterprises are facing fierce competition now . They have to make decision how to develop or be eliminated.This article summarizes core competence theories, thinking the enterprises core competence is composed of technical ability, management ability, innovation ability, forecast and reaction ability and integration ability. The enterprise should identify its core competence after the enterprise analyzes its resource and abilities. Then the author analyzes Chinese retail enteiprises macro-environments at four aspects of economy: police, social culture and technical development. The article adopt value chain method to analyze the business mode of Chinese retail enterprise such as department store, supermarket, specialty store and convenience store, demonstrates Chinese retail operation environment and development trend, and conclude the enterpriser must have strategic decision-making. When Chinese retail enterprises are building core competence, the enterprisers must have decision such as market position, enterprise goal and competitive strategy at first. The retail corporation should establish study organization to train forecast and reaction ability etc. The company should build core competence according to market position, ability, resources and strategy. There are two means to build core competence in Chinese retail enteiprise: one is to accumulate and innovate competence by themselves, the other is R M or knowledge alliance. Key words： retail enterprise； core competence； business mode； competitive strategy 独创性声明 本人声明，所呈交的学位论文是我个人在导师指导下进行的研究 工作及取得的研究成果。尽本人所知，除了文中特别加以标注和致谢 的迪方外，论文中不包含其他人己经发表或撰写过的研究成果，也不 包含为获得北京交通大学或其他教学机构的学位或证书而使用过的 材料。与我一起工作的同志对本研究所做的任何贡献已在论文中作了