嘉恒房地产开发公司战略研究.docVIP

大连理工大学 硕士学位论文 嘉恒房地产开发公司战略研究 姓名：刘艺 申请学位级别：硕士 专业：高级管理人员工商管理 导教师：武春友大连理工大学专业学位硕:t^位论文 嘉恒房地产开发公司战DW究 Research on Development Strategy of Jiaheng Real Estate Company Abstract Jiaheng real estate company developed rapidly and has carried out numerous projects such as Kundu-yijiahe. However, in recent years, the corporation has to face many constraints because of no strategy, unreasonable use of internal resources and insufficiency growth potential. In order to enable Jiaheng to develop well and strengthen the competitive ability of the company effcently, the thesis formulats a series of competition strategy according to the analysis of the corporate. On one hand, on the base of theory study, by use of the PEST analytic method, five competitive force analytic models, external factors evaluation (EFE) matrix, the value chain and internal factors evaluation (IFE) matrix, this paper analyzes the macroscopic environment, the profession competition situation as well as internal condition in which HJ Corporation located. Derives through analysis of the environment, social stability, sustained and rapid development, residential demand continued to increase. Meanwhile, the government increases the intensity of macroeconomic regulation and control, continuing competitors joined the ranks of competition, land resource constraints. In the internal conditions, HJ Company has quality management, land reserves and a larger brand advantages, there are limited on financial strength, expertise inadequate inferior. Based on the above analysis, positions the market objectives of Jiaheng Company, competitive strategy options, and identifies differentiation strategy. Keywords： Real Estate； Competetion Strategy； Differentiation TT 独创性说明 作者郑重声明：本领士学位论文是我个人在导师指导下进行的研究工 作及取得研究成果。尽我所知，除了文中特别加以标注和致谢的地方外’ 论文中不包含其他人已经发表或撰写的研究成杲，也不包含为获得大连理 工大学或者其他单位的学位或证书所使用过的材料。与我一同工作的同志 对本研究所傲的贡献均已在论文中做了明确的说明并表示了谢意。 作者签名：糾t 曰期:谈g 大连理工大学学位论文版权使用授权书 7沐‘ 本学位论文作者及指导教师完全了解“大连理工大学硕士、博士学位 论文版权使用规定”，同意大连理工大学保留并向国家有