马鞍山市家装建材行业可持续发展战略研究.docVIP

内容提要 家装建材行业，作为国家支柱性产业之一的房地产业中最为重要的辅助型产业，它的发展与变化，直接反映了这些年来，国家城市建设的发展变化、人民生活水平及消费理念的改变，以及从侧面反映了经济大环境的变迁和对各相关产业链的影响。本文以马鞍山市的家装建材行业为例，运用经济学、企业管理等方面的理论为指导，通过家装建材行业，在当前的市场环境下，如何保证行业健康稳定的发展、维护好行业内的竞争秩序、完善市场的管理与服务，来研究该行业可持续性的发展方向，提出发展过程中所遇到的主要问题和解决方案及发展策略。 关键词：家装建材行业；建材市场；市场管理 ABSTRACT Home building materials industry, as a pillar industry of national real estate industry, one of the most important auxiliary industry, its development and change, a direct reflection of the past few years, the countrys development and changes in urban construction, the concept of peoples living standards and consumption of change, as well as from the side of a reflection of the changing economic environment and the related impact of the industrial chain. In this paper, the Ma On Shan City Home building materials industry as an example, the use of economics, business management theory, through the home improvement building material industry, in the current market environment, how to ensure the healthy and stable development of the industry and safeguard the industry competition in order to improve the management of markets and services, to study the sustainability of the industrys development orientation, the development of the main problems encountered and solutions and development strategy. Keywords: Home building materials industry; building materials market; market management 目 录 马鞍山市家装建材行业的发展现状……………………………………………………………4 （一）行业的发展过程 ……………………………………………………………………………4 （二）行业发展现状……………………………………………………………………………………4 二、马鞍山市家装建材行业市场分析………………………………………………………………5 （一）市场环境分析……………………………………………………………………………………5 1、金融危机对建材行业的影响…………………………………………………………5 2、马鞍山房地产对建材行业的影响…………………………………………………………5 （二）市场主要竞争力分析……………………………………………………………………5 （三）市场需求分析…………………………………………………………………………6 三、目前马鞍山市家装建材行业存在的问题………………………………………………7 四、马鞍山市家装建材行业可持续发展战略……………………………………………………7 （一）市场集中化，规模化………………………………………………………………7 （二）政府调控，规范市场…………………………………………………………………………7 （三）跨行业多元化经营…………………………………………………………………………8 马鞍山市家装建材行业可持续发展战略研究 随着改革开放以来，国家的城市建设出现的突飞猛进的发展，城