外经贸英语函电unit 2课件.ppt

外贸函电——Unit 2 Establishing Business Relationships_ZMC Unit 2  Establishing Business Relationships 外贸函电——Unit 2 Establishing Business Relationships_ZMC Objectives: Upon completion of today’s class, you should: l?know the ways that an exporter can use to seek new customers； l??know how to write this kind of letter； l?grasp the important words and phrases learned. 外贸函电——Unit 2 Establishing Business Relationships_ZMC Questions: How can an exporter seek a potential customer? Suppose you are writing a letter to a potential customer to establish business relations. What will you write in your letter? 外贸函电——Unit 2 Establishing Business Relationships_ZMC Introduction:1. Channels through which information can be obtained: (the first two are the most reliable sources) Chamber of Commerce both at home and abroad (国内外商务处/部) Banks Trade directories of various countries and regions （各地区贸易行行名录） Commercial Counselor’s Office in foreign countries (驻国外商务处) Exhibition and trade fairs (展览会与贸易展销会) 外贸函电——Unit 2 Establishing Business Relationships_ZMC Introduction 2. Three points usually contained in letters aiming at establishing business relations: the source of your information the intention of writing this letter a brief introduction of one’s own company, including: the business scope, credit standing or financial positions, products and services that can be provided, etc. 外贸函电——Unit 2 Establishing Business Relationships_ZMC the source of your information the sources of information related to the addressee, for example, how you know his name and address e.g.: — We have your name and address from the Commercial Counselor’s Office of your embassy in Beijing. — Your firm has been recommended to us by Bank of China in Beijing. 外贸函电——Unit 2 Establishing Business Relationships_ZMC the intention of writing this letter your intention, i.e. why you are writing to him e.g.: — We would be pleased to establish business relationships with you. — We are willing