第七讲产品服务和品牌构建顾客价值.pptVIP

产品、服务和品牌：构建顾客价值 不同产品和服务的无形性比较 * Note to Instructor This Web link brings you to CBIZ—a consulting firm for businesses. It is interesting to look at their drop-down menus for an overview of the services they offer. * * Note to Instructor The text highlights Rachael Ray who has become a one-woman marketing phenomenon. In less than a decade, she’s zipped from nobody to pop-culture icon. Beginning with her 30-Minute Meals cookbooks, followed later by a Food Network TV show. Bearing her name are more than a dozen best-selling cookbooks (the latest is Yum-o! The Family Cookbook), a monthly lifestyle