我国房地产中介企业发展战略研究.docVIP

武汉理工大学硕士学位论文 武汉理工大学 硕士学位论文 我国房地产中介企业发展战略研究 姓名：董文晖 申请学位级别：硕士 专业：结构工程II 导教师：唐祥忠Abstract The development of real estate brokerage organization is along with the growth of real estate industry. The standardized real estate brokerage ocganization and mature managemetit mode will play an important lole in the development of real estate industry and economy Since Qiina*s reform and opening up to outside world 20 yeais ago’ the employment in real estate brokerage industry has been increasing ma fast rate. However, there arc still in primary stage in such aspects as professional standard and regulation, professional trainiing, especially management mode. Generally speaking, the brokerage organization in China is still a beginner and there is a long way to go comparing with the requirement of international regulation and matured real estate brokerage service in developed counties and regions. Therefore, real estate brokerage industry in China will face new challenge and opportunities for developing with the rapidly growth of real rhe study on operation and management mode of ] is a new field for studying. There is still lack of systematic ocganizatioiL Based on the existing studies and combined with the analysis of China real estate brokerage organization status and management mode which operates successfully in developed countries and this essay expatiated the management mode of real estate brokerage organization China and put forward proposals of innovatioaal path and policy for management Estate iQtermediary, Enterprise Maoagement, Strategy Research 第1章绪论 1.1研究背景 自从1993年国务院发出《关于发展房地产业若干问题的通知》，要求“建立 与房地产市场配套的服务体制，建立房地产交易的中介服务代理机构”后，我国 的房地产中介企业伴随房地产业的发展从无到有,从小到大逐步建立和发展起来 的。我国改革开放20多年来，房地产中介行业的机构数量不断增多，从业人员 P人伍迅速护大。以上海为例，1993年房地产经纪企业只有117家，截至到2004 年5月31日，上海有房地产经纪企业3931家，下属分支机构6623家，房地产 经纪机构总数为10859家。截至2003年底，上海房地产经纪行业持证经纪人约 2.5万人，而实际从业人员总数可能高达近10万人2。北京截至2004年底现存 房地产经纪机构2245家。但目前我国房地产中介行业还存在许多问题，主要集 中在以下几个方面： 法律法规不健全，行业管理不完善。主要表现在房地产经纪人市场准入 的规则不健全，引起政府部门管理的不统一;房地产中介