产品部一季度工作报告及二季度工作计划.ppt

* Ashley * Partnership for Success 携手共创成功 CFHC Conference 2012 / Yichang Vivien Lin About Us 关于金贵宾 ClubGold is a leading hotel marketing and representation company in China market. 金贵宾是中国旅游及酒店行业领先的营销及电子分销公司 Two subsidiaries in China 两家公司组成 ClubGold Wuhan (previously ETravel Solutions) 金贵宾（武汉） - Represent over 400 hotels on GDS and IDS 在GDS及国际互 联网上代表400多家中国酒店 - Develop Central Reservation Systems (CRS) 为酒店集团开发中央预订系统 - Internet marketing: website development , SEO, social media 网络营销：网站开发，搜索优化，社交媒体营销等 - Pegasus Solutions is a strategic investor in ClubGold (Wuhan) 国际酒店电子分销领袖飞马公司是金贵宾（武汉）的战略投资者 About Us 关于金贵宾 Merge ClubGold (Beijing) in 2008, providing loyalty marketing solutions and operations for leading China hotel groups and independent hotels. 2008年合并原北京金贵宾, 进入忠诚客户营销领域，为酒店集团及单体酒店提供忠诚客户营销和运营管理，同时提供客户忠诚计划解决方案咨询。 Managing 16 leading privilege club 目前管理16家5星级酒店的贵宾会员计划 Providing loyalty program consultancy to leading travel groups 为首旅集团，金源集团提供忠诚客户计划咨询 Headquartered in Beijing, offices in 15 cities, staff nearly 300 总部位于北京，在全国15个办事处拥有近300名员工 An active member in CFHC executive committee 中国名酒店组织常务理事单位，营销专业委员会成员 首付通网站 Why are we here? 合作目标 Come for opportunities 我们看到的机会 Massive hotel development in China 中国市场酒店的大规模开发 Independent hotels are facing keen competition from international chains 单体酒店面临国际连锁酒店的挑战, 尤其是营销方面 Local hotel groups are building their own luxury brands 本土酒店集团纷纷打造自己的豪华豪华品牌 Demand for joining international branded marketing consortia to expand sales and marketing network 通过加入国际领先的酒店联盟来扩大营销网络的需求日盛 Hotel 325 3 Types of Hotel Groups 三类酒店集团 Management (Marriott, Hilton etc) 管理集团 Franchise (Wyndham/ Choice etc) 特许经营集团 Consortia (Branded) (Leading, Preferred etc) 营销联盟集团 Brand 品牌 Brand introduction fee Brand 品牌 Brand introduction fee Soft brand 软品牌 Membership fee Management service (Base fee and incentive) Franchise services (Royalty and service f