哈雷戴维森第六届全国车主骑行活动建议方案.pptx

哈雷戴维森第六届全国车主骑行活动方案Harley-DavidsonThe 6th H.O.G. China National Rally2014-2Brief Recap活动时间 2014.05.09 – 11Event Date参与人群 哈雷车主、哈雷经销商、 当地官员、哈雷高管及 员工、媒体人员等Participants H.O.G. Members Families H-DC Dealer Staffs H-DMC H-DAP Media Journalists活动目的 服务哈雷车主 传播骑行文化Objectives Delighting H.O.G. Members Disseminating H-D CultureBrief Recap活动地点：丹东位于辽东半岛经济开放区东南部鸭绿江与黄海的汇合处，地处东北亚的中心地带，是东北亚经济圈、环渤海经济圈重要交汇点，是连接朝鲜半岛与中国及欧亚大陆的主要陆路通道，是中国万里长城的最东端起点和中国万里海疆的最北端起点Event Location：DandongDandong, located in southeast of Liaodong Peninsula Economic Development Zone, where it is the joint of the Yalu River and the Huanghai Sea, is in the center of northeast Asia. It is the crucial intersection of the Northeast Asia Economy and the Bohai Economic Rim as well as the main path through Europe and Asia on land and a connection point with North Korea. It is also the very east start of the Great Wall and the very north start of the tremendous sea territory of China.Event Theme – Option 1千里走丹骑United by Independence音同中国历史典故“千里走单骑”，武圣关公过关斩将、果敢坚毅，是每个中国男儿自小膜拜的英雄，与哈雷自由不羁、独立进取硬汉形象有着异曲同工之妙Based on the famous Chinese historical allusion, Riding Alone for Thousands of Miles, in which the hero named as Guan Yu is the idol of masculinity.取“丹”字，既能表达本次骑行地丹东，又能赋予本次活动更多热血和激情The Dan from Dandong means the destination of the campaign and the passion of H-D owners as well.KVEvent Theme – Option 2 飚骑北纬40°Rally Toward Northern Latitude 40°飚骑音同“骠骑”，为古代武官最高殊荣，寓意哈雷车主公路骑行的硬汉形象Biao Ji indicates the title of military officers in ancient times of China, which pictures the tough image of H-D owners.北纬40°的大地域概念，突出哈雷车主不羁的个性The concept of vast region across the northern latitude 40° signifies the uninhibited character of H-D owners.KVDeployment - Plan ACarnivalAreaLogistic Vehicles ParkOperation Vehicles ParkH-D Park:Parade Kick-off CeremonyRock PartyMain Hotel: Crown PlazaDeployment - Plan BCarnivalAreaRock PartyLogistic Vehicles ParkOperation Vehicles ParkH-D Park:Parade Kick-off CeremonyMain Hotel: Crown PlazaPlan B说明：万一活动遇到恶劣天