跨文化交际---色彩与数字.pptxVIP

跨文化交际;Chapter 5?;;;The world is a colorful place, but many of us may not realize that many factors affect how people feel about color.;Different cultures have different symbols for similar colors:;Different cultures have different symbols for similar colors:;The bottom is white and it implies the pure friendship and fair competition.;;Color words can not only express the natural gorgeous colors, but also reflect the view of value and aesthetic standard of a people.;Same Color in Different Cultures;第 12 页;第 13 页;The usages of colors in religion exert great influence on the meaning of the color terms.;In Western Culture, blue stands for pessimistic feeling.;In Western Culture, white stands for purity and brightness.;Case for Practice;史密斯先生是位忠实可靠的人，但他很胆怯。当他发现好朋友欺骗了他时， 气得满脸通红，但一句话也没说。上个星期五，真是个倒霉的日子，他又出了 车祸。最近，他脸色蜡黄，闷闷不乐。我见到他的时候，他心事重重。 我希望他早点振作起来 ;Numbers are widely used in every aspect of life.;Three sheets in the wind The upper ten Second to none Two-by-four Two-left feet;;;;;;