清河县羊绒产业发展存在问题与策(完b.docVIP

河北大学工商学院装订 河北大学工商学院 装 订 线 本科生毕业论文设计） 题目： 清河县羊绒产业发展存在的问题与对策 学 部 经济学部 学科门类 经济学 专 业 国际经济与贸易 学 号 2006484021 姓 名 安靖瑶 指导教师 王延杰 2018年5月30日 清河县羊绒产业发展存在的问题与对策 摘 要 清河县是世界羊绒的重要产区，也是羊绒制品的重要加工区之一。随着改革开放三十多年的发展，清河县羊绒产业已经成为河北省的特色优势产业之一，清河县也成为全国最大的羊绒原料加工集散地和全国主要的羊绒纺织基地。清河县羊绒产业已经具有较规模的羊绒产业体系，也在国际羊绒市场上占据举足轻重的地位，是左右市场价格的得力杠杆，但是清河县目前还是羊绒产区和羊绒加工基地，并非羊绒品牌中心和效益中心，由此可以看出清河县羊绒产业的发展还存在诸多问题。在此背景下，本文先介绍了清河县羊绒产业的发展现状，之后对清河县羊绒产业发展存在的问题及其原因进行了详细分析，从而寻找清河县羊绒产业发展的可行性对策。最后，本文阐述了清河县羊绒产业发展中的竞争战略和营销对策。 关 键 词：清河县 羊绒产业 自主品牌 Qinghe Cashmere Industry Problems And Solutions Abstract QingheCounty, is the main produce area of cashmere resources and one of the important produce center in the world. With the reform and opening up 30 years of development, cashmere industry has become one of the characteristics and advantaged industry of HebeiProvince, QingheCounty has become the largest cashmere processing and distribution center of raw materials and the nations leading cashmere textile base. Qinghe cashmere industry, is rather the size of the cashmere industry system, the international wool market also occupy a pivotal position, the effective market price is about leverage, Though Qinghe County is the main produce area of cashmere resources and one of the important produce center, but its not the brand and benefit.So there are still many problems in Qinghe cashmere industry . In this background, the paper begins the ABC of Qinghe cashmere industry, followed by the development of the cashmere industry and the reasons for the problems analyzed in detail.Accordingly,it found out the proper developing ways of Qinghe cashmere industry .Finally, it expounds the marketing strategies and tactics about Qinghe cashmere industry. Key words：Ｑinghe County , cashmere industry , own brand 目　　录 引言………………………………………………………………1 1 清河羊绒业的发展现状………………………………………2 1.1以分梳为主的羊绒初加工占主要地位…………………………2 1.2羊绒深加工取得升级和发展……………………………………2 1.3羊绒产业管理体系不断健全完善………………………………3 2 清河羊绒业发展中存在的问题………………………………