小米介绍英文版.pptVIP

New Products Release Conference Product-Millet phone 产品：小米手机 consumer groups :Jiaxing college students 手机更新换代 mobile phone upgrade----product I have a dream Cost effectiveness 性价比啊，亲 The development of Millet The marketing of millet phone ?High-sounding conference.高调的发布会 ?Network promotions.网络促销 ?Word-of-mouth marketing口碑营销 The marketing of millet phone The market environment analysis Lei Jun has highly publicized the millet phone.It is a a good way to attract peoples attention.Its the first time that Chinese mobile phone has an innovation,which causes wide public concern. Through micro blogging and forum,they inform consumes of lots ofinformation about millet phones. Definition:Oral or written recommendation by a satisfied customer to the prospective customers of a good or service. Considered to be the most effective form of promotion The marketing channel limitations and problems brought ?The drawbacks of phone ?Lack of credit ?Selling service 小米手机陷掉漆门：米粉称未摔碰仍掉漆 由于小米公司起步晚，刚刚成立一年多，在HTC、三星、iphone等智能机占领大部分市场份额的时候，小米横空出世，在市场份额、占有率上明显不足，在大众心中的口碑还没能建立。加上小米手机频频爆出漏光、掉漆、频繁死机、通话破音以及售后服务并不完善的问题，对小米的信誉更是一个挑战。 Although millet phone has some disadvantages,and it is a challenge ,I believe that millet company will seize the opportunity and redouble their efforts to meet the challenges . Born for you,Burn for MI. You and MI，born for burn! * Marketing No.5 XIAOMI COMPANY Product Place Promotion 1 3 4 2 Price 4P Project 企划 Price The rabbit with earcuff hat desighed by xiaomi is called mi rabbit 【earcuff hat 雷锋帽】 Applied to the xiaomi phone system, very cute ?Established in April 2010. ? RD ?high-end smart phone ?Millet phone ?MIUI ?Michat Product ?Mobile Internet Product Worry—saving ?Mission Impossible The excellent development team of Millet Lei Jun,founder,president and CEO of Millet;president of Kingsoft Lin Bin，the former engineering of Google,vice President of the China academy Li Wanqiang,the former design